2010 BC TOURISM INDUSTRY CONFERENCE

October 20-22, Sheraton Vancouver Wall Centre, Vancouver, BC

The 17th Annual BC Tourism Industry Conference: ‘Tourism: the Next Generation’

In the post-Olympic phase, the tourism industry in BC has achieved unparalleled levels of international awareness, but also faces many complex challenges. The true test of our industry will be in how well we respond to new opportunities while addressing barriers to our shared growth and sustainability. While ensuring business viability in the short term at the same time strategizing for long term success, the industry must look to new faces, new tools, new ideas and new partnerships to ensure the on-going competitiveness of our destination. We really have arrived at Tourism: the Next Generation.

The 2010 BC Tourism Industry Conference is the best opportunity for British Columbia’s tourism business operators, marketers, academics and government stakeholders to be part of this critical discussion.

What will your contribution be to the next generation of tourism in BC?

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